Realme is the #2 Smartphone Brand in India in Q4 2021

India’s smartphone shipments grew 11% YoY to reach 169 million units in 2021, according to the latest research from Counterpoint’s Market Monitor service.

  • India’s smartphone market revenue crossed $38 billion in 2021 with 27% YoY growth.
  • Xiaomi led the market with a 24% shipment share.The brand also reached its highest ever share in the premium segment (>INR 30,000, ~$400) with 258% YoY growth.
  • Samsung registered its highest ever retail ASP in 2021. The brand led the INR 20,000-INR 45,000 (~$267-$600) price segment with a 28% share.
  • OnePlus registered its highest ever shipments in India in 2021 and led the affordable premium segment (INR 30,000-INR 45,000, ~$400-$600).
  • 5G shipments registered 555% YoY growth in 2021. vivo led the 5G smartphone shipments in 2021 with a 19% share.
  • Among the top fivebrands in 2021, realme was the fastest growing brand. It captured the second position in Q4 2021 for the first time.

India-Smartphone

Among the top five brands, realme was the fastest growing in 2021 with 20% YoY growth.It also captured the second spot in Q4 2021 for the first time ever. Switching to ‘Unisoc’ to manage component shortages, production expansion through partnerships with EMS, focus on the premium segment with newly launched ‘GT series’ and high demand for its revamped C series and Narzo series favored this high growth for realme. Going forward, realme is aiming to provide 5G in all smartphones priced above INR 15000 (~$200). It also plans to enter the ultra-premium segment.
Realme 9 5G Live Images Appear on FCC will come with 18W fast charging

Xiaomi maintained the top position in India’s smartphone market in 2021 with 2% YoY growth. Component shortage in the second half of the year, which affected volumes in the mass market segment, led to slower growth.Xiaomi grew 258% in the premium segment (>INR 30,000, ~$400) in 2021 with the Mi 11x series. Going forward, it will keep focusing on the premium segment and offline expansion.

Realme startup on May 4, 2018, in China, Realme first appeared in China in 2010 with the name “OPPO Real”. It was a sub-brand of OPPO (which is itself a subsidiary of BBK Electronics) until its formation as a spinoff on May 4, 2018.

In May 2018, they released their first phone, Realme 1.

On July 30, 2018, Sky Li announced his resignation from Oppo and his intention to establish Realme as an independent brand on Sina Weibo.

On November 15, 2018, Realme adopted a new logo.

On November 22, 2018, Realme became an emerging brand in the Indian market.The sales of Realme devices in India have since surpassed the sales of Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind Xiaomi, Samsung, and Vivo. Realme holds records in India for fastest-charging smartphone[citation needed] and India’s first 5G smartphone.

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